Terms and Conditions

Terms and Conditions

1. Scope

The following Terms and Conditions apply to all orders placed through our online store. Our online store is intended exclusively for consumers.

A consumer is any natural person who enters into a legal transaction for purposes that are predominantly neither related to their commercial activities nor to their self-employed professional activities.

An entrepreneur is a natural person, a legal entity, or a partnership with legal capacity that acts in the course of its commercial or self-employed professional activities when entering into a legal transaction.

2. Contracting Parties, Conclusion of the Contract, Options for Correction

The purchase agreement is entered into with Alpurial GmbH.

By listing products in the online store, we are making a binding offer to enter into a contract for these items. You may initially add our products to your shopping cart without obligation and correct your entries at any time before submitting your binding order by using the correction tools provided and explained in the ordering process. The contract is concluded when you accept the offer for the items in your shopping cart by clicking the “Order” button.

Immediately after submitting your order, you will receive another confirmation via email.

3. Language of the Contract, Storage of the Contract Text

Language(s) available for concluding the contract: German

We will save the contract text and send you the order details and our Terms and Conditions in writing. You can view the contract text in our customer login area.

4. Terms of Delivery

4.1 General

Shipping costs are added to the listed product prices. You can find more details about the shipping costs in the product listings.

We only ship our products. Unfortunately, you cannot pick up the items yourself.

4.2 Shipments to Switzerland

For shipments to Switzerland, the customer can choose during the ordering process whether to handle customs clearance themselves or have us handle it as a service.

If the customer chooses to have us handle customs clearance, we charge the following flat-rate service fees:

  • Up to €200 in merchandise value: €49.90
  • €200 – €400 order value: €39.90
  • €400 – €1,000 order value: €29.90

The flat fee covers the handling of export and import formalities. Any import duties, customs duties, or taxes levied by Swiss authorities are to be borne by the customer, unless otherwise expressly agreed.

If the customer chooses to handle customs clearance on their own, they are responsible for completing the customs clearance process.

We do not guarantee the duration of customs clearance or the decisions made by customs authorities. 

4.3 Subsequent Address Changes

Changes to the shipping or billing address can only be made as long as the order has not yet been handed over to the shipping provider. The customer can request an address change by sending an email to kontakt@alpurial.de, specifying the order number. We can only guarantee that the request will be processed if it is received in time before the order is handed over to the shipping provider.

Once the package has been handed over to the shipping provider, it is no longer possible to change the address. In this case, the customer may return the package upon receipt under the statutory right of withdrawal and place a new order with the correct address. The customer is responsible for the return shipping costs.

For subscription orders (see Section 7), any change of address must be reported at least 7 days before the next scheduled delivery via the customer account or by email.

4.4 Changes to and Cancellation of Orders

(1) Once an order has been placed, it is no longer possible to make changes to the order—such as exchanging or adding products, changing quantities, or redeeming discount codes after the fact—due to the automated order processing system.

(2) Requests for changes or cancellations may be submitted via email to kontakt@alpurial.de, specifying the order number. Provided the order has not yet been handed over to the shipping provider, we will accommodate the request if possible. There is no guarantee that this will be done.

(3) If the merchandise is already in the shipping process—that is, if it has been handed over to the shipping provider—changes and cancellations are no longer possible. The customer may return the merchandise upon receipt in accordance with the statutory right of withdrawal (see Withdrawal Policy) and place a new order.

(4) The consumer's statutory right of withdrawal remains unaffected by the foregoing provisions.

5. Payment

The payment methods available to you depend on the selected shipping country and currency. The payment methods available for your order will be displayed during the checkout process. We generally offer the following payment methods:

Prepayment
If you select the "Prepayment" payment method, we will provide you with our bank account information in a separate email and ship the merchandise after we receive payment.

Credit and debit cards (Visa, Mastercard, American Express, Maestro)
You will provide your card information when you place your order. Once your identity as the rightful cardholder has been verified, the payment transaction will be processed automatically and your card will be charged.

Shop Pay
If you select Shop Pay, you will pay using the payment information stored in your Shop Pay account. To do this, you must be registered with Shop Pay or register, log in with your credentials, and confirm the payment authorization. The payment transaction will be processed immediately after you submit your order. You will receive further instructions during the ordering process.

Apple Pay
To pay the invoice amount via Apple Pay, you must use a compatible device or supported browser, be registered with Apple as a service provider, have Apple Pay enabled, authenticate yourself with your login credentials, and confirm the payment instruction. The payment transaction will be processed immediately after the order is placed. You will receive further instructions during the ordering process.

Google Pay
To pay the invoice amount via Google Pay, you must be registered with Google, have enabled the Google Pay feature, authenticate yourself using your login credentials, and confirm the payment instruction. The payment transaction will be processed immediately after the order is placed. You will receive further instructions during the ordering process.

PayPal, PayPal Express
During the ordering process, you will be redirected to the website of the online service provider PayPal. To pay the invoice amount via PayPal, you must be registered with PayPal or register first, authenticate yourself using your login credentials, and confirm the payment instruction to us. After placing your order in the store, we will instruct PayPal to initiate the payment transaction. PayPal will automatically process the payment transaction immediately thereafter. You will receive further instructions during the ordering process.

Klarna
In collaboration with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we offer Klarna payment options, such as instant payment, purchase on account, or installment plans. The Klarna payment options available for your order and the applicable payment terms will be displayed during the checkout process. Use of these options requires a successful identity and credit check by Klarna. Klarna payment methods are available only to consumers. Payment is made to Klarna in each case. In addition to our Terms and Conditions, Klarna’s Terms of Use and Privacy Policy apply to payment processing via Klarna. You will receive further information during the checkout process.

Local Payment Methods
For shipments to certain countries, we also offer the following local payment methods:
- iDEAL | Wero (Netherlands)
- eps bank transfer (Austria)
- Bizum (Spain)
- BLIK (Poland)
- MB WAY (Portugal)
- MobilePay (Denmark and Finland)
After placing your order, you will be redirected to the respective provider’s website or to your bank’s or the provider’s app. There, you will verify your identity and confirm the payment instruction. The payment transaction will be processed immediately afterward, and your account will be debited. You will receive further instructions during the ordering process.

6. Using Discount Codes

Our discount codes are a popular perk for our customers and are designed to offer you a special shopping experience. To ensure the fair and transparent use of our discount codes, we would like to draw your attention to the following terms and conditions:

Discount codes cannot be combined. Only one discount code can be redeemed per order.

Please note that each order can be discounted using only one discount code. It is not possible to redeem multiple discount codes for a single order. This applies to both discount codes from special promotions and those sent to you personally.

We thank you for your understanding and your loyalty to our company. If you have any questions or need clarification regarding our discount codes, our customer service team will be happy to assist you.

7. Special Terms and Conditions for the Subscription Model

7.1 Subject Matter of the Contract

As part of Alpurial's subscription model, you'll receive your selected liquids on a regular basis at a 10% discount. The exact terms of the subscription can be viewed in your customer account.

7.2 Term of the Agreement and Termination

The subscription is for an indefinite term. You may cancel it at any time, effective at the end of the current month, without providing a reason. Cancellation must be submitted in writing via email to info@alpurial.de or through your customer account. Once we receive your cancellation request, you will receive a confirmation email.

7.3 Delivery Frequency and Adjustments

Deliveries are made every 30 days. Any changes must be made at least 7 days before the next scheduled delivery.

7.4 Pausing the Subscription

You have the option to pause your subscription for up to three months. You can easily make this change through your customer account. You will receive an email notification confirming the pause.

7.5 Price Changes

If the prices for the products you have subscribed to change, you will be notified by email at least 30 days before the new prices take effect. If you do not agree with the new prices, you have the right to cancel your subscription at the end of the current month.

7.6 Payment Terms

Payment is due in advance and can be made by credit card, PayPal, or direct debit. The payment is automatically deducted at the start of each new billing period.

7.7 Right of Withdrawal

The right of withdrawal for subscription contracts is governed by our general terms and conditions regarding withdrawal.

7.8 Terms of Delivery and Liability

Deliveries will be made to the address you provide. Alpurial is not liable for delivery delays caused by unforeseeable circumstances, such as force majeure or delays on the part of the shipping provider.

7.9 Gifts from Offers

  • As part of special promotions, gifts can be displayed in the shopping cart and shipped with the first delivery of a subscription.
  • These gifts are one-time bonuses and are not part of the subscription model. Accordingly, they are provided exclusively with the first shipment and are not included in subsequent subscription shipments.

7.10 Use of Coupon Codes

Coupon codes are valid only for one-time orders and not for subscription deliveries.

7.11 Customer Service

If you have any questions or need assistance with your subscription, please contact our customer service team by email at info@alpurial.de or by phone at 02131 5255902.

 8. Retention of Title

The goods remain our property until full payment has been made.

9. Damage During Shipping

If goods are delivered with obvious shipping damage, please file a claim with the carrier as soon as possible and contact us immediately. Failure to file a claim or contact us has no impact on your legal rights and their enforcement, particularly your warranty rights. However, you will be helping us assert our own claims against the carrier or the shipping insurance company.

10. Warranties and Guarantees

10.1 Inspection of the Delivery / Information on Filing Complaints

Please check your delivery for completeness and damage as soon as possible after receiving it.

If any items are missing or damaged, please notify us within 7 days of delivery, if possible, so that we can review the matter promptly and find a solution.

Please note that it may be difficult to investigate the matter after a long period of time, as shipping documents and camera recordings are stored only for a limited period due to data protection regulations.

Your statutory warranty rights remain unaffected by this.

10.2 Liability for Defects

Unless otherwise expressly agreed below, the statutory liability for defects shall apply.

For used goods, the following applies: if a defect arises more than one year after delivery of the goods, claims for defects are excluded. Defects that arise within one year of delivery of the goods may be asserted within the statutory limitation period of two years from the date of delivery.

The foregoing limitations and shortened time limits do not apply to claims arising from damages caused by us, our legal representatives, or our agents.

      • in the event of injury to life, body, or health
      • in the event of a breach of duty committed intentionally or through gross negligence, as well as in the event of fraud
      • in the event of a breach of material contractual obligations, the fulfillment of which is essential for the proper performance of the

Obligations that make the contract possible in the first place and on whose fulfillment the other party may reasonably rely (cardinal obligations)

      • as part of a warranty commitment, if agreed upon, or
      • to the extent that the Product Liability Act applies.

Information about any additional warranties that may apply and their specific terms and conditions can be found on the product page and on dedicated information pages in the online store.

10.3 Review of Complaints

If, when returning an item, the customer cites a defect or other reason for a complaint, and the incoming goods inspection reveals that the stated reason does not apply, we reserve the right to bill the customer for the actual additional costs incurred for the inspection and processing.

In this case, the flat fee is €5.90.

The customer is expressly permitted to provide evidence that no damage was incurred or that the damage was less than stated.

Customer Service: Just send an email to: kontakt@alpurial.de

11. Liability

We are always fully liable for claims arising from damages caused by us, our legal representatives, or our agents.

      • in the event of injury to life, body, or health
      • in the event of a breach of duty committed intentionally or through gross negligence
      • in the case of warranty commitments, if agreed, or
      • to the extent that the Product Liability Act applies.

In the event of a breach of material contractual obligations—the fulfillment of which is essential for the proper performance of the contract and on whose observance the other party may reasonably rely— (cardinal obligations) due to slight negligence on our part, on the part of our legal representatives, or on the part of our vicarious agents, liability shall be limited in amount to the damage foreseeable at the time the contract was concluded, the occurrence of which must typically be expected.

Otherwise, claims for damages are excluded.

12. Participation in the Dispute

We are neither obligated nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

13.Additional Terms and Conditions for the Alpurial VIP Shop and the Regular Alpurial Shop

13.1 Scope of the Subscription Model

The subscription model is available exclusively in the regular store and does not apply to the VIP Store. Customers who shop in the VIP Store are not eligible for the terms of the subscription model or its services, discounts, or benefits.

13.2 Pricing and Clearance Prices in the VIP Shop

Exclusive discounts, in the form of strike-through prices, are available only in the VIP Shop. In the regular shop, customers are not eligible for the strike-through prices or specific product discounts offered in the VIP Shop.

13.3 Gifts in the VIP Shop

The VIP Shop offers exclusive gifts that are available only in the VIP Shop. These gifts arenot available in the regular shop.
The available gifts are limited and will be offered only while supplies last STOCK . There is noguarantee of specific gift items or their availability.

13.3 Use of Discount Codes

Discount codes and their redemption are valid only for purchases in the regular store. Discount codes cannot be used in the VIP Store. All discounts in the VIP Store are already included in the product price and cannot be combined with additional discount codes.

14. Taste Guarantee

The " Taste Guarantee " is a voluntary, additional service provided by Alpurial GmbH. It applies in addition to your statutory rights and does not limit them: Your statutory right of withdrawal and statutory rights regarding defects remain unaffected and apply regardless of the warranty terms set forth below. The " Taste Guarantee " is provided by Alpurial GmbH, Sperberweg 4D, 41468 Neuss, Germany.

Terms and Conditions of the " Taste Guarantee":

  1. The Taste Guarantee applies to all Alpurial complementary feeds purchased and paid for in the online shop at www.alpurial.de. Boosters and treats (Mineral Snacks) are excluded.
  2. The product must contain at least 800 ml at the time of the return.
  3. The " Taste Guarantee " can be redeemed once per customer or person for a single order, covering a maximum of two products. The products must be purchased by that person for the first time—in the case of a repeat purchase, the horse has already had the opportunity to test the product.
  4. When purchasing a bundle, the products included are considered separate units under the Taste Guarantee. In the event of a claim, the refund amount will be calculated on a pro-rata basis—only the pro-rata purchase price of the product that can be proven not to have been consumed will be refunded. For products included free of charge, Section 12 applies.
  5. To process the complaint, we need an unedited video of the horse being fed. This video should first show the horse eating its feed, then show the Alpurial product being added, and finally show the horse stopping eating its feed.
  6. The buyer must be able to prove that he or she is the owner of the horse or is an active rider of the horse.
  7. Claims must be filed no later than 30 days after the purchase.
  8. The customer is required to keep the tested product, including its packaging, sealed until the warranty claim is approved. In case of doubt, Alpurial reserves the right to request that the customer return the tested product to Alpurial.
  9. If Alpurial requests that the product be returned, the customer is responsible for the direct costs of the return.
  10. When returning products, any free items included with the order must also be returned. If these are not returned, the value of the products will be withheld and deducted from the price of the ordered product.
  11. We reserve the right to void the warranty in the event of misuse, fraud, or false or inaccurate information.
  12. The Taste Guarantee applies exclusively to products for which a purchase price was paid. Products received free of charge—e.g., free items, promotional giveaways, trial products, gifts, prizes from sweepstakes, products from collaborations, or products that were fully (100%) discounted through discounts, coupons, or Offers —are excluded from the Taste Guarantee . Since no purchase price was paid for these products, there is no entitlement to a refund or any other payment. If an order contains both paid and free products, the warranty claim may be asserted exclusively for the paid product.

To file a claim under the “ Taste Guarantee ” warranty, you must do the following:

Record the warranty video and submit your request using our form. Enter your order number and full name in the form and upload the video. Once we have successfully verified your information, we will refund the purchase price of your product.

We use the uploaded video solely to verify and document your warranty claim. It will not be published or used for advertising purposes. Your request, including the video, will be documented in our systems as part of our customer communications and retained there for as long as necessary to ensure traceability of the processing and to comply with our legal obligations regarding record-keeping and retention. We use carefully selected service providers as data processors to handle this process.

 15. Show safe

The designation of a product asShow safe refers exclusively to that specific product and its specific characteristics. This compliance applies only within the scope of FN’s requirements at the time of sale and only to the individual, labeled product. It does not automatically extend to other products. The customer is obligated to ensure, prior to purchase, that the product’s compliance meets their individual requirements and intended uses.

When feeding multiple products together, care must always be taken to ensure that the respective maximum amounts are not exceeded.

16. Special Offers

16.1 General Provisions

Special promotions (e.g., discounts, free gifts, or promotional packages) are valid only during the specified period and only while STOCK lasts. We reserve the right to terminate Offers early in the event of unforeseeable delivery difficulties or similar circumstances. The duration and any restrictions will be announced separately in connection with each promotion.

16.2 Delimitations

To the extent that phrases such as “on mixed feed” are used in connection with special promotions, they refer exclusively to the mixed feed products offered directly in the online store. Special offers, bundles, or promotional packages on separate promotional pages are excluded from this, unless expressly stated otherwise.

16.3 Terms and conditions of the "3 for 2" promotion

  • Promotion period: October 1st – October 7th, 2026 (11:59 PM), only in the online shop.
  • The promotion is only valid if the discount code is used. STOCK The code must be entered in the shopping cart or during the checkout process before completing the order. The promotion will not work without a redeemed code – retroactive application is not possible.
  • With a redeemed code, the cheapest of every three products is free.
  • For 6 items you get 2 free items, for 9 three, for 12 four, for 15 five – maximum five per order.
  • For one-time purchases only; subscription orders are excluded.
  • Shop bundles count as one product, regardless of their contents.
  • Not combinable with other discount promotions, vouchers or codes; not valid for items from other special offers (e.g. under “ Offers ").
  • No cash payment.
  • Returns: The free item offer requires that the customer keep three products. If the customer returns one item, we will charge the regular individual price for the items kept and refund the difference.
  • The customer is responsible for return shipping costs. We will provide the customer with a return label and deduct the shipping costs from the refund – €4.99 for returns within Germany, and vary for returns to other countries (see cancellation policy).
  • Example (return from Germany): 2× Atem Frei (each €114.90) + 1× Nerves Essentials (€59.90) – Nerves Essentials Free, paid €229.80. The customer returns one Atem Frei product and keeps items worth €174.80. Refund: €55.00 - €4.99 (return shipping) = €50.01
  • Taste Guarantee If the customer accepts the Taste Guarantee If you use the discount on an item from a promotional order, the promotional discount will also be forfeited. We will invoice the remaining items at the regular individual price and refund the difference. Our terms and conditions also apply. Taste Guarantee .
  • In addition, the section “Gifts upon cancellation” of our cancellation policy applies; the statutory right of cancellation remains unaffected.
  • We reserve the right to terminate the promotion or amend its terms and conditions, provided this is reasonable for customers (§ 315 BGB). Our general terms and conditions also apply.

17. Gift Certificates

17.1 Scope

These Terms and Conditions apply to the purchase and redemption of gift certificates issued by Alpurial GmbH.

17.2 Validity and Redemption Period

Gift certificates are valid for 3 years from the date of issue. Once the validity period has expired, the gift certificate can no longer be redeemed.

17.3 Redemption

Gift certificates can be redeemed exclusively for products from the Alpurial GmbH online store. Partial redemption is permitted; any remaining balance remains valid until the expiration date.

17.4 No Cash Payout

Cash redemption of the voucher value or any remaining balance is not permitted. No interest is paid on the voucher value.

17.5 Sending the Gift Certificate

The gift certificate will be sent exclusively by email. It will not be sent by mail.

17.6 Coupons as Part of Offers

If a gift certificate is ordered during a promotion that includes a free or discounted gift, the promotional gift will not be included if only the gift certificate is in the shopping cart.

17.7 Withdrawal / Cancellation

The purchase of a gift certificate may be canceled within 14 days in accordance with legal regulations—just as with regular orders. A cancellation is only possible if the gift certificate has not yet been redeemed. Partially redeemed gift certificates cannot be canceled or refunded. Once the cancellation period has expired, returns or cancellations are not permitted.

17.8 Loss / Theft

Alpurial GmbH assumes no liability for loss, theft, or damage to the gift certificate. The gift certificate cannot be blocked or replaced unless the original purchase can be proven beyond a doubt.

17.9 Transferability

The gift certificate is transferable and can be redeemed by any eligible person. The certificate is not personalized.

17.10 Misuse / Manipulation

If there is any suspicion of tampering, forgery, or misuse, Alpurial GmbH reserves the right to block the gift certificate.

17.11 Discount Codes

Discount codes or other price reductions cannot be applied when purchasing gift cards.

18. Contests

18.1 Scope

The following terms and conditions apply to all contests conducted by Alpurial GmbH (hereinafter referred to as the “Organizer”)—regardless of whether they are held via the online store (alpurial.de), social media channels (e.g., Instagram, Facebook, TikTok), or the newsletter. Any differing terms and conditions stated in the respective contest post take precedence over these rules.

18.2 Eligibility to Participate

Eligible to participate are individuals aged 18 or older who reside in Germany, Austria, or Switzerland. Unless otherwise specified, only one entry per person is permitted per contest. Participation via contest services or automated processes is not permitted. Employees of the organizer and their relatives are excluded.

18.3 Participation

Participation requires fulfilling the conditions specified in the respective contest description (e.g., commenting, liking, tagging, following, subscribing to the newsletter, or placing an order above a certain value). Participation is free of charge unless expressly stated otherwise. For newsletter contests, registration is done via double opt-in in accordance with Article 6(1)(a) of the GDPR.

18.4 Profit and Profit Determination

The prize for each contest will be announced in the contest description. Winners will be selected at random from among all valid entries, unless another method is specified. Cash redemption, exchange, or transfer of the prize is not permitted. Winners will be notified via direct message, email, or publicly in the contest post and must respond within 14 days. Otherwise, the claim will expire and an alternate winner may be selected.

18.5 Early Termination and Exclusion

The organizer may terminate or modify the contest at any time without prior notice if proper conduct of the contest cannot be guaranteed for technical or legal reasons. In the event of violations of these terms and conditions or attempts at manipulation, the organizer may exclude participants and revoke prizes.

18.6 Data Protection

Personal data is processed for the purpose of conducting the sweepstakes (legal basis: Art. 6(1)(b) of the GDPR). If the participant has provided separate consent (e.g., newsletter subscription, marketing consent), the data may also be processed for the purposes specified in the consent (Art. 6(1)(a) GDPR). This consent may be revoked at any time with future effect. Unless further consent is provided, the data will be deleted after the contest has ended and the statutory retention periods have expired. For social media contests, the privacy policies of the respective platforms also apply. For more information: alpurial.de/pages/datenschutz.

18.7 Exemption for Platforms

The contests are not affiliated with Instagram, Facebook, TikTok, or any other platforms, and are neither sponsored nor organized by them. Any claims must be directed exclusively to the organizer.

18.8 Final Provisions

Legal recourse is excluded. The laws of the Federal Republic of Germany apply.