About us & our mission
Alpurial was founded by Tabea Schlachtenberger and Marcel Jäkel with a clear mission: to support horses in every stage of life in the best and most natural way possible.
Our goal is to create products that truly support horses – and that are transparent and easy for owners to understand. We stand for conscious, holistic nutrition based on high-quality, natural ingredients and modern formulations. Instead of simply adopting existing standards, we aim to redefine them. To achieve this, we combine stable expertise with scientific know-how and work closely with veterinarians and biologists.
We became particularly well-known for our innovative liquids – highly concentrated, functional, and extremely popular thanks to their excellent acceptance. That’s why we even offer a 30-day taste guarantee.
Today, our product range covers the most important needs from head to hoof, avoiding sugar and wheat wherever they are not necessary. Step by step, Alpurial has grown from a young idea into a brand that stands for innovation, quality, and trust.
Founding story
It all began in the stable – our founder Tabea was standing in front of the feed locker and asked herself: “Why is there nothing I can feed my horse with a truly good conscience?”
The more she delved into the topic, the clearer it became: many products contain additives that are neither meaningful nor transparent. For her, as a horse owner, that was a no-go.
Together with Marcel, and in close cooperation with veterinarians, she set out to create a real alternative: supplements that are natural, functional, and made in Germany – with clear ingredients and genuine responsibility.
After countless lab tests, development phases, and setbacks, Alpurial was finally born. And it quickly became clear: horse owners had been waiting for exactly this kind of brand. Today, thousands of customers trust Alpurial – and we are proud to support the well-being of horses with honest products.
We are Alpurial
# Product Development & Support
Our product team creates the best liquids for your horse: new formulations, tested ingredients, and always an open ear for real needs in the stable. This is how products are developed that are both innovative and practical for everyday use.
Our support team is your direct line to Alpurial: they answer questions, take your feedback seriously, and are happy to hear your praise. Your input flows directly back into development – for even better products and happier customers.
# Marketing, E-Commerce & more
“Oh, I’ve seen an Alpurial ad before – aren’t those the ones with the brown bottles?”
Chances are, that’s how you or a friend at the stable first discovered us.
Behind these ideas you won’t find a big corporation, but a small team full of talent – from creative writing and content creation to influencer sourcing, editing, PR, and performance marketing.
# Shipping & Logistics
Our logistics team makes sure everything arrives smoothly at your door. In the warehouse, your packages are not only assembled but also prepared with great attention to detail – so they reach you in perfect condition.
But that’s not all: the team also ensures that our products are practically never out of stock. From goods receipt to inventory control, they keep everything on track and make sure your favorite liquids are always available.
Do you want to be part of the team?
Current openings ➔
Fluent
To us, liquid means simple, natural, and effortless in daily life.
Functional
Every product with a purpose – focused on what truly matters.
Founded on knowledge
Backed by knowledge - Behind every drop is veterinary expertise.
