You're standing in the equestrian store in front of the shelf for Complementary Feed, and according to the packaging, each one claims to be better than the next. On top of that, the store staff recommend a completely different product than your vet or stablemates.

Who should I believe, and what does my horse really need?

We spent a year conducting intensive research and discovered that most complementary feeds have been on the market for years. It's often very difficult to determine exactly which nutrients and vitamins our horses truly need for their specific requirements. Many products available are underdosed, meaning they cannot work to their full potential. Others feature ingredients that aren't genuinely relevant for your horse's situation.

Good health comes at a price, which is reflected in the quality.

For over a year, we worked with a certified biologist and a veterinarian to conduct research, analyze data, and evaluate findings. We did all of this to bring a line of dietary supplements to market that we—and, above all, our customers—can feel good about. We want to help people understand their horse’s needs and how they can best identify and meet them.

Alpurial stands for quality, simplicity, and the best service, so you can focus on training and bonding with your horse.

At a time when the climate is changing, the internet is becoming increasingly diverse, and we want to get more done in less time, we need a Complementary Feed brand that is transparent and reliable.

Our goal is to combine innovation and nature to bring significant added value to the lives of people and animals.

Your horse deserves vitality and a good quality of life.

There are moments we’re truly proud of—and this is one of them: In 2026, we’ll be an official partner of the FEI World Championships in Aachen for the first time—the largest gathering of the international equestrian elite. For a young company like ours, this is a huge step—and one we never would have taken without you. Thank you for believing in us and joining us on this journey.

Since so many of you have asked us in recent weeks which products you should actually feed your horse around a competition, we’ve compiled a list of all the ones that top athletes rely on. This way, you can see at a glance what ends up in the feed troughs of the best.