Terms and Conditions

Terms and Conditions

1. Scope

The following Terms and Conditions apply to all orders placed through our online store. Our online store is intended exclusively for consumers.

A consumer is any natural person who enters into a legal transaction for purposes that are predominantly neither related to their commercial activities nor to their self-employed professional activities.

An entrepreneur is a natural person, a legal entity, or a partnership with legal capacity that acts in the course of its commercial or self-employed professional activities when entering into a legal transaction.

2. Contracting Parties, Conclusion of the Contract, Options for Correction

The purchase agreement is entered into with Alpurial GmbH.

By listing products in the online store, we are making a binding offer to enter into a contract for these items. You may initially add our products to your shopping cart without obligation and correct your entries at any time before submitting your binding order by using the correction tools provided and explained in the ordering process. The contract is concluded when you accept the offer for the items in your shopping cart by clicking the “Order” button.

Immediately after submitting your order, you will receive another confirmation via email.

3. Language of the Contract, Storage of the Contract Text

Language(s) available for concluding the contract: German

We will save the contract text and send you the order details and our Terms and Conditions in writing. You can view the contract text in our customer login area.

4. Terms of Delivery

4.1 General

Shipping costs are added to the listed product prices. You can find more details about the shipping costs in the product listings.

We only ship our products. Unfortunately, you cannot pick up the items yourself.

4.2 Shipments to Switzerland

For shipments to Switzerland, the customer can choose during the ordering process whether to handle customs clearance themselves or have us handle it as a service.

If the customer chooses to have us handle customs clearance, we charge the following flat-rate service fees:

  • Up to €200 in merchandise value: €49.90
  • €200 – €400 order value: €39.90
  • €400 – €1,000 order value: €29.90

The flat fee covers the handling of export and import formalities. Any import duties, customs duties, or taxes levied by Swiss authorities are to be borne by the customer, unless otherwise expressly agreed.

If the customer chooses to handle customs clearance on their own, they are responsible for completing the customs clearance process.

We do not guarantee the duration of customs clearance or the decisions made by customs authorities. 

4.3 Subsequent Address Changes

Changes to the shipping or billing address can only be made as long as the order has not yet been handed over to the shipping provider. The customer can request an address change by sending an email to kontakt@alpurial.de, specifying the order number. We can only guarantee that the request will be processed if it is received in time before the order is handed over to the shipping provider.

Once the package has been handed over to the shipping provider, it is no longer possible to change the address. In this case, the customer may return the package upon receipt under the statutory right of withdrawal and place a new order with the correct address. The customer is responsible for the return shipping costs.

For subscription orders (see § 7), any change of address must be reported at least 7 days before the next scheduled delivery via the customer account or by email.

5. Payment

Our store generally offers the following payment methods:

Prepayment

If you select "Prepayment" as your payment method, we will provide you with our bank account information in a separate email and ship the goods after we receive your payment.

Credit Card

When you place your order, you will be asked to provide your credit card information. Once your identity as the legitimate cardholder has been verified, the payment transaction will be processed automatically and your card will be charged.

Klarna PayNow Credit Card

When you place your order, you will be asked to provide your credit card information. Once your identity as the legitimate cardholder has been verified, the payment transaction will be processed automatically immediately after the merchandise is shipped, and your card will be charged.

Klarna PayNow Direct Debit

After a successful address and credit check as part of the ordering process, you grant the online provider Klarna a SEPA direct debit mandate when you submit your order. Klarna will inform you of the date your account will be debited (known as “prenotification”). Upon submission of the direct debit mandate, Klarna instructs your bank to initiate the payment transaction. The payment transaction is processed automatically, and your account is debited. The account is debited after the goods have been shipped. In addition to our Terms and Conditions, Klarna’s Terms and Conditions and Privacy Policy apply to payment processing via Klarna. You will receive further information during the ordering process.

PayPal, PayPal Express

During the ordering process, you will be redirected to the website of the online payment provider PayPal. To pay the invoice amount via PayPal, you must be registered with PayPal or register first, authenticate yourself using your login credentials, and confirm the payment instruction to us. After placing your order in the store, we will instruct PayPal to initiate the payment transaction. PayPal will automatically process the payment transaction immediately thereafter. You will receive further instructions during the ordering process.

PayPal Plus

As part of the PayPal Plus payment service, we offer you various payment methods through PayPal. You will be redirected to the website of the online provider PayPal. There, you can enter your payment information, confirm PayPal’s use of your data, and authorize the payment to PayPal.

If you have selected PayPal as your payment method, you must be registered with PayPal—or register first—and log in with your credentials in order to pay the invoice amount. The payment transaction will be processed automatically by PayPal immediately after you confirm the payment instruction. You will receive further instructions during the ordering process.

Sofort by Klarna

After placing your order, you will be redirected to the website of the online provider Sofort GmbH.

To pay the invoice amount via Sofort, you must have a bank account enabled for online banking, verify your identity, and confirm the payment instruction to us. You will receive further instructions during the ordering process. The payment transaction will be processed immediately afterward by Sofort, and your account will be debited.

Apple Pay

To pay the invoice amount via Apple Pay, you must use the "Safari" browser, be registered with Apple as a service provider, have Apple Pay enabled, authenticate yourself with your login credentials, and confirm the payment instruction. The payment transaction will be processed immediately after you place your order. You will receive further instructions during the ordering process.

Google Pay

To pay the invoice amount via Google Pay, you must be registered with Google, have enabled the Google Pay feature, authenticate yourself using your login credentials, and confirm the payment instruction. The payment transaction will be processed immediately after you place your order. You will receive further instructions during the ordering process.

Giropay

After submitting your order, you will be redirected to your bank’s website. To pay the invoice amount via Giropay, you must have a bank account activated for online banking, verify your identity, and confirm the payment instruction to us. You will receive further instructions during the ordering process. The payment transaction will be processed immediately afterward, and your account will be debited.

Paydirekt

After placing your order, you will be redirected to the website of the online payment provider paydirekt. To pay the invoice amount via paydirekt, you must have an online banking account that is enabled for paydirekt, be registered with that service (or register first), authenticate yourself using your login credentials, and confirm the payment instruction to us. Immediately after placing your order, we will instruct paydirekt to initiate the payment transaction. The payment transaction is processed automatically by paydirekt. You will receive further instructions during the ordering process.

Purchase on account via Klarna

In partnership with Klarna AB (www.klarna.de), Sveavägen 46, Stockholm, Sweden, we offer you the option to pay by invoice. Please note that Klarna Invoice is available only to consumers and that payment must be made to Klarna. When purchasing on account with Klarna, you always receive the merchandise first and have a payment period of 14 days. You can find the complete terms and conditions for purchase on account here.

6. Using Discount Codes

Our discount codes are a popular perk for our customers and are designed to offer you a special shopping experience. To ensure the fair and transparent use of our discount codes, we would like to draw your attention to the following terms and conditions:

Discount codes cannot be combined. Only one discount code can be redeemed per order.

Please note that each order can be discounted using only one discount code. It is not possible to redeem multiple discount codes for a single order. This applies to both discount codes from special promotions and those sent to you personally.

We thank you for your understanding and your loyalty to our company. If you have any questions or need clarification regarding our discount codes, our customer service team will be happy to assist you.

7. Special Terms and Conditions for the Subscription Model

7.1 Subject Matter of the Contract

As part of Alpurial's subscription model, you'll receive your selected liquids on a regular basis at a 10% discount. The exact terms of the subscription can be viewed in your customer account.

7.2 Term of the Agreement and Termination

The subscription is for an indefinite term. You may cancel it at any time, effective at the end of the current month, without providing a reason. Cancellation must be submitted in writing via email to info@alpurial.de or through your customer account. Once we receive your cancellation request, you will receive a confirmation email.

7.3 Delivery Frequency and Adjustments

Deliveries are made every 30 days. Any changes must be made at least 7 days before the next scheduled delivery.

7.4 Pausing the Subscription

You have the option to pause your subscription for up to three months. You can easily make this change through your customer account. You will receive an email notification confirming the pause.

7.5 Price Changes

If the prices for the products you have subscribed to change, you will be notified by email at least 30 days before the new prices take effect. If you do not agree with the new prices, you have the right to cancel your subscription at the end of the current month.

7.6 Payment Terms

Payment is due in advance and can be made by credit card, PayPal, or direct debit. The payment is automatically deducted at the start of each new billing period.

7.7 Right of Withdrawal

The right of withdrawal for subscription contracts is governed by our general terms and conditions regarding withdrawal.

7.8 Terms of Delivery and Liability

Deliveries will be made to the address you provide. Alpurial is not liable for delivery delays caused by unforeseeable circumstances, such as force majeure or delays on the part of the shipping provider.

7.9 Gifts from Offers

  • As part of special promotions, gifts can be displayed in the shopping cart and shipped with the first delivery of a subscription.
  • These gifts are one-time bonuses and are not part of the subscription model. Accordingly, they are provided exclusively with the first shipment and are not included in subsequent subscription shipments.

7.10 Use of Coupon Codes

Coupon codes are valid only for one-time orders and not for subscription deliveries.

7.11 Customer Service

If you have any questions or need assistance with your subscription, please contact our customer service team by email at info@alpurial.de or by phone at 02131 5255902.

 8. Retention of Title

The goods remain our property until full payment has been made.

9. Damage During Shipping

If goods are delivered with obvious shipping damage, please file a claim with the carrier as soon as possible and contact us immediately. Failure to file a claim or contact us has no impact on your legal rights and their enforcement, particularly your warranty rights. However, you will be helping us assert our own claims against the carrier or the shipping insurance company.

10. Warranties and Guarantees

10.1 Inspection of the Delivery / Information on Filing Complaints

Please check your delivery for completeness and damage as soon as possible after receiving it.

If any items are missing or damaged, please notify us within 7–14 days of delivery, if possible, so that we can review the matter promptly and find a solution.

Please note that it may be difficult to investigate the matter after a long period of time, as shipping documents and camera recordings are stored only for a limited period due to data protection regulations.

Your statutory warranty rights remain unaffected by this.

10.2 Liability for Defects

Unless otherwise expressly agreed below, the statutory liability for defects shall apply.

For used goods, the following applies: if a defect arises more than one year after delivery of the goods, claims for defects are excluded. Defects that arise within one year of delivery of the goods may be asserted within the statutory limitation period of two years from the date of delivery.

The foregoing limitations and shortened time limits do not apply to claims arising from damages caused by us, our legal representatives, or our agents.

      • in the event of injury to life, body, or health
      • in the event of a breach of duty committed intentionally or through gross negligence, as well as in the event of fraud
      • in the event of a breach of material contractual obligations, the fulfillment of which is essential for the proper performance of the

Obligations that make the contract possible in the first place and on whose fulfillment the other party may reasonably rely (cardinal obligations)

      • as part of a warranty commitment, if agreed upon, or
      • to the extent that the Product Liability Act applies.

Information about any additional warranties that may apply and their specific terms and conditions can be found on the product page and on dedicated information pages in the online store.

10.3 Review of Complaints

If, when returning an item, the customer cites a defect or other reason for a complaint, and the incoming goods inspection reveals that the stated reason does not apply, we reserve the right to bill the customer for the actual additional costs incurred for the inspection and processing.

In this case, the flat fee is €5.90.

The customer is expressly permitted to provide evidence that no damage was incurred or that the damage was less than stated.

Customer Service: Just send an email to: kontakt@alpurial.de

11. Liability

We are always fully liable for claims arising from damages caused by us, our legal representatives, or our agents.

      • in the event of injury to life, body, or health
      • in the event of a breach of duty committed intentionally or through gross negligence
      • in the case of warranty commitments, if agreed, or
      • to the extent that the Product Liability Act applies.

In the event of a breach of material contractual obligations—the fulfillment of which is essential for the proper performance of the contract and on whose observance the other party may reasonably rely— (cardinal obligations) due to slight negligence on our part, on the part of our legal representatives, or on the part of our vicarious agents, liability shall be limited in amount to the damage foreseeable at the time the contract was concluded, the occurrence of which must typically be expected.

Otherwise, claims for damages are excluded.

12. Participation in the Dispute

We are neither obligated nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

13.Additional Terms and Conditions for the Alpurial VIP Shop and the Regular Alpurial Shop

13.1 Scope of the Subscription Model

The subscription model is available exclusively in the regular store and does not apply to the VIP Store. Customers who shop in the VIP Store are not eligible for the terms of the subscription model or its services, discounts, or benefits.

13.2 Pricing and Clearance Prices in the VIP Shop

Exclusive discounts, in the form of strike-through prices, are available only in the VIP Shop. In the regular shop, customers are not eligible for the strike-through prices or specific product discounts offered in the VIP Shop.

13.3 Gifts in the VIP Shop

The VIP Shop offers exclusive gifts that are available only in the VIP Shop. These gifts arenot available in the regular shop.
The available gifts are limited and will be offered only while supplies last. There isno guarantee of specific gift items or their availability.

13.3 Use of Discount Codes

Discount codes and their redemption are valid only for purchases in the regular store. Discount codes cannot be used in the VIP Store. All discounts in the VIP Store are already included in the product price and cannot be combined with additional discount codes.

14. Taste Guarantee

Terms and Conditions of the Taste Guarantee:

      1. The Taste Guarantee applies to all Alpurial compound feeds that were purchased and paid for in the online shop www.alpurial.de.
      2. The product must contain at least 800 ml at the time of the return.
      3. A maximum of two products may be claimed per order. The products must be the first ones purchased by this person; otherwise, he would have already had the opportunity to test the product.
      4. When purchasing a bundle, the products included are each considered separate units under the Taste Guarantee. In the event of a claim, the refund amount will be calculated on a pro-rata basis—only the portion of the product that can be proven not to have been eaten will be refunded.
      5. Each customer or individual may only make a warranty claim for one order.
      6. To process the complaint, we need an unedited video of the horse being fed. This video should first show the horse eating its feed, then show the Alpurial product being added, and finally show the horse stopping eating its feed.
      7. You must be able to prove that the purchaser of the Alpurial product is the owner of the horse or actively rides it.
      8. Claims must be filed no later than 30 days after the purchase.
      9. The customer is required to keep the tested product, including its packaging, sealed until the warranty claim is approved. In case of doubt, Alpurial reserves the right to request that the customer return the tested product to Alpurial.
      10. The customer is responsible for the direct costs of returning goods that can be shipped as packages, as well as the direct costs of returning goods that cannot be shipped as packages.
      11. When returning products, any free items included with the order must also be returned. If these are not returned, the value of the products will be withheld and deducted from the price of the ordered product.
      12. We reserve the right to void the warranty in the event of misuse, fraud, or false or inaccurate information.

To claim your Taste Guarantee, please follow these steps:

Record the warranty video and submit your request using our form. Enter your order number and full name in the form, then upload the video.

Once we have verified your information, we will refund the purchase price of your product.

 15. Show safe

The designation of a product asShow safe refers exclusively to that specific product and its specific characteristics. This compliance applies only within the scope of FN’s requirements at the time of sale and only to the individual, labeled product. It does not automatically extend to other products. The customer is obligated to ensure, prior to purchase, that the product’s compliance meets their individual requirements and intended uses.

When feeding multiple products together, care must always be taken to ensure that the respective maximum amounts are not exceeded.

16. Special Offers

16.1 General Provisions

Special promotions (e.g., discounts, free gifts, or promotional packages) are valid only during the specified period and only while supplies last. We reserve the right to end Offers early Offers unforeseeable delivery difficulties or similar circumstances. The duration and any restrictions will be announced separately in connection with each promotion.

16.2 Delimitations

To the extent that phrases such as “on mixed feed” are used in connection with special promotions, they refer exclusively to the mixed feed products offered directly in the online store. Special offers, bundles, or promotional packages on separate promotional pages are excluded from this, unless expressly stated otherwise.

17. Gift Certificates

17.1 Scope

These Terms and Conditions apply to the purchase and redemption of gift certificates issued by Alpurial GmbH.

17.2 Validity and Redemption Period

Gift certificates are valid for 3 years from the date of issue. Once the validity period has expired, the gift certificate can no longer be redeemed.

17.3 Redemption

Gift certificates can be redeemed exclusively for products from the Alpurial GmbH online store. Partial redemption is permitted; any remaining balance remains valid until the expiration date.

17.4 No Cash Payout

Cash redemption of the voucher value or any remaining balance is not permitted. No interest is paid on the voucher value.

17.5 Sending the Gift Certificate

The gift certificate will be sent exclusively by email. It will not be sent by mail.

17.6 Coupons as Part of Offers

If a gift certificate is ordered during a promotion that includes a free or discounted gift, the promotional gift will not be included if only the gift certificate is in the shopping cart.

17.7 Withdrawal / Cancellation

The purchase of a gift certificate may be canceled within 14 days in accordance with legal regulations—just as with regular orders. A cancellation is only possible if the gift certificate has not yet been redeemed. Partially redeemed gift certificates cannot be canceled or refunded. Once the cancellation period has expired, returns or cancellations are not permitted.

17.8 Loss / Theft

Alpurial GmbH assumes no liability for loss, theft, or damage to the gift certificate. The gift certificate cannot be blocked or replaced unless the original purchase can be proven beyond a doubt.

17.9 Transferability

The gift certificate is transferable and can be redeemed by any eligible person. The certificate is not personalized.

17.10 Misuse / Manipulation

If there is any suspicion of tampering, forgery, or misuse, Alpurial GmbH reserves the right to block the gift certificate.

17.11 Discount Codes

Discount codes or other price reductions cannot be applied when purchasing gift cards.

18. Contests

18.1 Scope

The following terms and conditions apply to all contests conducted by Alpurial GmbH (hereinafter referred to as the “Organizer”)—regardless of whether they are held via the online store (alpurial.de), social media channels (e.g., Instagram, Facebook, TikTok), or the newsletter. Any differing terms and conditions stated in the respective contest post take precedence over these rules.

18.2 Eligibility to Participate

Eligible to participate are individuals aged 18 or older who reside in Germany, Austria, or Switzerland. Unless otherwise specified, only one entry per person is permitted per contest. Participation via contest services or automated processes is not permitted. Employees of the organizer and their relatives are excluded.

18.3 Participation

Participation requires fulfilling the conditions specified in the respective contest description (e.g., commenting, liking, tagging, following, subscribing to the newsletter, or placing an order above a certain value). Participation is free of charge unless expressly stated otherwise. For newsletter contests, registration is done via double opt-in in accordance with Article 6(1)(a) of the GDPR.

18.4 Profit and Profit Determination

The prize for each contest will be announced in the contest description. Winners will be selected at random from among all valid entries, unless another method is specified. Cash redemption, exchange, or transfer of the prize is not permitted. Winners will be notified via direct message, email, or publicly in the contest post and must respond within 14 days. Otherwise, the claim will expire and an alternate winner may be selected.

18.5 Early Termination and Exclusion

The organizer may terminate or modify the contest at any time without prior notice if proper conduct of the contest cannot be guaranteed for technical or legal reasons. In the event of violations of these terms and conditions or attempts at manipulation, the organizer may exclude participants and revoke prizes.

18.6 Data Protection

Personal data is processed for the purpose of conducting the sweepstakes (legal basis: Art. 6(1)(b) of the GDPR). If the participant has provided separate consent (e.g., newsletter subscription, marketing consent), the data may also be processed for the purposes specified in the consent (Art. 6(1)(a) GDPR). This consent may be revoked at any time with future effect. Unless further consent is provided, the data will be deleted after the contest has ended and the statutory retention periods have expired. For social media contests, the privacy policies of the respective platforms also apply. For more information: alpurial.de/pages/datenschutz.

18.7 Exemption for Platforms

The contests are not affiliated with Instagram, Facebook, TikTok, or any other platforms, and are neither sponsored nor organized by them. Any claims must be directed exclusively to the organizer.

18.8 Final Provisions

Legal recourse is excluded. The laws of the Federal Republic of Germany apply.