
The Alpurial Secret
You're standing in front of the supplementary feed shelf in an equestrian store, and the packaging tells you that one product is better than another. What's more, the store staff recommends a completely different product than the veterinarian or fellow stablemates.
Who should I believe and what does my horse really need?
We conducted intensive research for a year and discovered that most supplemental feeds have been on the market for years, making it difficult to determine which nutrients and vitamins our horses actually need for which needs. Many products on the market contain too low a dosage, meaning they can't achieve their full effect. Others contain ingredients that aren't really relevant to your needs.
Health has its price, which is reflected in the quality.

We spent over a year researching, analyzing, and evaluating the data in collaboration with a qualified biologist and a veterinarian.
We've done all this to bring a range of supplementary feeds to market that we, and especially our customers, can feel good about. We want to give people the opportunity to understand their horse's needs and how to best identify and meet them.
Alpurial stands for quality, simplicity and the best service, so you can concentrate on training and spending time with your horse.
In a time when the climate is changing, the internet is becoming more diverse and we want to get more things done in less time, we need a supplement brand that is transparent and reliable.
Our goal is to combine innovation and nature to bring strong added value to the lives of humans and animals.
Your horse deserves vitality and quality of life.